Sick of your current website? Think it might be outdated and needs a redesign? Seeing a drop in leads and an increase in bounce rate? If you answered yes to any of those questions, then you are on the right article. Web design is like fashion and trends change, however, unlike fashion some of these trends look like they will be sticking around for a few more years.
Below are 3 reasons that you should invest in a responsive website.
Simple, effective designs
Minimalism seems to be a timeless trend for web design and doesn’t look to be going anytime soon. Not only is it aesthetically pleasing but it also serves a purpose. It establishes a no-nonsense view of your brand and makes your pages easy to navigate. The added benefit of fewer options for your customers to think about and fewer chances of them bouncing due to not knowing where to go.
Oura has a great simple and effective design, one that is not cluttered with either text or images. White space is used well yet the site still has substance to it.
Libratone is another great website that has a minimalistic approach yet ads a little bit of transition and movement in their design.
Thumb friendly website design
If you don’t know more and more people are getting off the desktop and moving to handheld devices. In a report from January 2019, by We Are Social, found that 74% of Australians viewed the internet via their mobile phones. This alone is massive, almost three-quarters of Australians use their phones for surfing the web. Of those total users, 93% of users said that they used the internet on their phone every day. 6% using it at least once a week. The same report found that year-on-year use of social media on mobile has increased by 6.7%.
Why should you care about all these figures? Because as mobile internet use increases, more and more consumers will expect that your business will have a website, either to find out more about you, buy your product or service, or to simply see that you do in fact exist. meaning that your website design must be responsive
Evernote is a multi-device application where you can share notes and content with other people. So, due it being a multi-device app it has to be friendly on all platforms.
Lean Labs is a marketing agency that has created a website that works well on all platforms. Elements scale well and the use of icons and videos with relevant information.
More video content
Video is going to become more prevalent in web design over the coming years, a few reasons, but the main one being: content is more easily consumed compared to reading heavy text. Instagram and Facebook are two examples that the internet is moving towards video and away from just images. Using Lean Labs again as an example they have two videos on their homepage, one as an embedded YouTube video that viewers can click on to watch, and the other that is on a continuous loop.
I hope these 3 up and coming web designs trends help you establish a vision of what you want your website to look like. If you think I left anything out or you have any questions let me know in the comments or hit me up. Want to learn more about 6 mistakes that could be sabotaging your website? If you think your website needs a redesign and don’t know where to start, you can book in a free website review with me here.