4 Things every Creative Portfolio Website needs.

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So, you have a few sweet pieces of art that you want to show off? Or maybe you’re a landscaper and you want to get some more clientele? Want to display them in a creative portfolio on Squarespace or on your WordPress site? Here are 4 must-haves.

1. The obvious, who you are and what you do.

Obvious I know, yet people still don’t put a face to a name, and a name to pieces of work. Tell your story, when you first picked up the brush, or how you fell in love with photography.  Let people know you are real, show a bit of character on your digital portfolio website.

You want visitors to know what kind of work you do, are you a painter, or are you an interior decorator. Embrace your strengths and dive into your niche.

You can create great-looking websites that suit your style without writing one line of code nowadays, sites like Wix.com and SquareSpace.com are popular. I personally use WordPress and a free plugin called Elementor. You can read my break down on Elementor for WordPress here.

2. Examples of your work.

Showcase your work, make a page for each individual piece or project, show the story behind it. People love behind the scenes, why do you think people love watching people create things on YouTube?

Behind the scenes of digital portfolio

Over 2 million people watched these two videos.

If you went through a research and discovery phase, or if you went on just a spur-of-the-moment made with a stunning piece of art, let people know.

In most cases the top of the page is considered prime real estate, this is for your best work. Then working left to right, top to bottom you should place your pieces and projects in descending order. If you only come away with one thing, it is this, ‘The best example or piece of work at the top of your creative portfolio website.’

3. Navigable design

Make it easy for people to get around your digital portfolio, clean up the links that go nowhere, and have a menu that is easily found. You may have to do some organizing of tags and categories but making sure that people can actually find your work, that is the main thing. Then your work can speak for itself.

A bit too much in this menu

This means naming everything exactly what it is. People usually don’t like to think too much, show people where to go, this could be achieved by having a little timed pop-up that can notify people that haven’t yet visited your projects page to check out your work.

Good creative portfolio design

This is a great example of a good well thought out navigation on a digital portfolio. Here you can see only three main pages in the menu.

4. How to get in touch with you.

You might have all of the above perfect, your pieces are organized, your best ones have their own dedicated pages, you have shown your happy-go-lucky character through your about page. Everything is on point. But when this could-be client tries to contact you, they can’t find your information!

Rule of thumb, the footer (the bottom of your website) is the place for any contact info. This means email, phone number, social media links. You could even have an email form where people can send you a message right from your website. Another industry standard is to have a page dedicated to contacting you, including a form and your details.


I hope these 4 things help you when you create your creative portfolio website. If you think I left anything out or you have any questions let me know in the comments or hit me up. Want to learn more about 6 mistakes that could be sabotaging your site, or you want to learn about buying a domain and hosting. If you think your website needs a redesign and don’t know where to start, you can book in a free website review with me here.


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