If you are a small or medium-sized business making a website can be daunting, and spending money on cheap websites can be more of a liability than an investment. However, you know you need a website and don’t know where to start and aren’t sure about all the tech lingo that is being thrown around. Well to start “Responsive” just means the websites ability to scale from computer to tablet to mobile phone, without the elements of the site making it unreadable and causing potential clients to bounce (leave) your website.
Have an unresponsive website is one dead give away that your site is dated. Below are 3 reasons that you should invest in a responsive website.
Over 70% of Internet Use Is Now Viewed on Mobile Devices
In a report from January this year (2019), by We Are Social, found that 74% of Australians viewed the internet via their mobile phones. This alone is massive, almost three-quarters of Australians use their phones for surfing the web. Of those total users, 93% of users said that they used the internet on their phone every day. 6% using it at least once a week. The same report found that year-on-year use of social media on mobile has increased by 6.7%.
Why should you care about all these figures? Because as mobile internet use increases, more and more consumers will expect that your business will have a responsive website. Either to find out more about you, buy your product or service or to simply see that you do in fact exist. Showing some form of Social Proof (reviews or testimonials).
Provides Social Proof
Social proof is a massive incentive for customers to buy a product or to use a service. In a study by Dimensional Research, they found that information from reviews impacted the consumer’s buying decisions. 90% from positive reviews and 86% from negative ones.
Having reviews and testimonials can change the outcome drastically. A website is a great place to display these reviews, if you can also provide a video of a recent client testimonial then this works better than 50 individual text testimonials. Yes, you can use your Facebook page to display reviews, however, you can’t control what people see. There could be one or two negative reviews that turn off potential clients.
24/7 Sales Representative, where You Control the Narrative
This here is the number one reason that your business
should needs a website. It can be your greatest salesperson, that works for you 24/7, it won’t take holidays, it won’t call in sick and is 100% reliable in its delivery of your service or product. With a website, you can direct users where to go and what they see, and with your new sales rep, you can provide users with an experience that conveys your business’s image and values.
You could be leaving money on the table by not having a responsive website, and with the increase in mobile users, your website now must be responsive. A great place to start if you are running a shoestring budget and don’t have much cash to splash is by using a website builder like WordPress, Squarespace, or Wix. If you have a higher budget ($1000-20000), you could pay a freelance web designer or agency to build a site for you. In my experience, you get what you pay for. The website might look great, but doesn’t generate leads or sales, and instead becomes a very expensive brochure. Alternatively, you should try to aim for a designer who uses strategy in their design, meaning not only does it look good, but does what it’s supposed to. Generate leads.
I hope this helps you understand why having a responsive website in the age of the mobile phone. If you think I left anything out or you have any questions let me know in the comments or hit me up. If you think your website needs a redesign and don’t know where to start, you can book in a free website review with me here.